We explore how digital media, algorithms, and social media influence political views, engagement, and public opinion, examining the role of cross-political communication in shaping or deepening political divides.
Summary
This research explores how online news consumption and political communication intersect, focusing on web tracking data to understand digital media's influence on attitudes, opinion formation, and political behavior. It investigates how factors like personalization, algorithmic recommendations, and social media shape political views, engagement, and public opinion.
By examining cross-political communication and media exposure across ideological divides, the study aims to uncover how individuals from different political backgrounds engage with, interpret, and respond to media content. Ultimately, it looks at the potential of digital media to either bridge or deepen political divides, influencing democracy, public opinion, and polarization.
Objectives
- Analyze how online news consumption influences political views and behaviors.
- Examine the role of digital media, personalization, and algorithmic recommendations in shaping political opinions.
- Investigate cross-political communication and media exposure across ideological divides.
- Understand the impact of digital media on public opinion, engagement, and polarization.
- Explore digital media's potential to bridge or deepen political divides.
